Jorge Fierro was born in Chihuahua, Mexico to a family who valued education and wanted Jorge to become a success: either a lawyer or a doctor.  But Jorge soon realized that he would follow his own path. Since he was a boy, he had always admired the philanthropic nature of the people of the United States– generous people who promoted the welfare of others by donating to good causes. Following his heart, and to the disappointment of his father, he leaves Mexico for the USA.

In this unit, Jorge takes us on a very personal journey. Starting out penniless as an immigrant who didn’t know English, he tells his story of how he became one of Salt Lake’s most beloved entrepreneurs. His lessons are as informative as they are inspiring as he teaches us what true success really means: about finding your journey, being yourself, paying it forward and caring for family.